Job description


Digital Content Manager (20291) -
  • Practice Name:
  • Job Category:
    Support Centre & Field
  • Location:
    Support Centre
  • Post Code:
    BS16 1GW

The role:

Digital Content Manager

Full Time/ Perm

Location can be flexible with occasional travel to Bristol

Key responsibilities include-

  • To support the development of a content strategy for all Bupa Dental Care brands and to lead on delivering this, alongside the overall marketing strategy.
  • Responsible for 3 direct reports
  • Digital optimisation - Support the wider team with the day-to-day management of our websites, implementing required content updates in the CMS
    • Lead the delivery of website updates for key campaigns
    • Engage with subject matter experts for input and ensure compliance of all assets
    • Work collaboratively with other team members and third parties where necessary to deliver website development changes
    • Drive improved rankings and CRO
  • Support the Senior Digital Marketing Manager to drive execution of a consistent, targeted content creation and delivery programme.
  • Manage the website inbox and ensure practice updates are actioned within defined SLAs
  • Link building – Work with the team to implement an outreach programme to generate high quality links to our brand websites
  • Support brand campaigns, products and propositions from a content perspective
  • Manage the digital element of integration of new acquisitions creating a website presence for all new practices
  • Use Google Analytics, GSC, SEMRUSH, Ahrefs, Stat and other reporting tools to monitor and evaluate digital (website, social and PPC) performance and make recommendations for improvements and report on campaigns
  • Work collaboratively with Local Marketing Managers, Area Managers, Practice Managers and other members of the team to deliver on local marketing plans
  • Team development
    • Support the Senior Digital Marketing Manager to establish robust processes and ways of working within the team to ensure effective delivery of marketing programmes
    • Role model personal leadership behaviours

What we’re looking for:

  • Educated to degree level, or equivalent
  • 5+ years content management experience – developing and leading on a content strategy
  • Experience of developing and championing TOV and brand guidelines
  • Experience of writing multi-channel content, including campaigns, social media, posters and leaflets and website copy
  • Excellent working knowledge of SEO
  • Solid technical understanding of website systems - experienced in using CMS
  • Intermediate HTML knowledge
  • Experience of co-ordinating video projects and achieving results
  • Excellent communication and presentation skills
  • The ability to report on success metrics and ROI using Google Analytics, Google Search Console, SEMRush and similar tools
  • Works effectively in a fast-paced environment
  • High attention to detail
  • Excellent written English
  • Strong project and people management skills
  • Excellent analytical skills
  • Ability to recommend changes/ways of working


  • Experience of writing radio adverts
  • Experience of using Sitecore CMS
  • Experience of delivering outreach programmes and gaining links
  • PR experience – Building relationships with the media and gaining coverage

Salary and benefits:

  • A competitive starting salary with annual reviews
  • Free personal development courses
  • Career opportunities to move into other roles or other parts of Bupa
  • Long service recognition
  • Free car park (Bristol Support Centre)
  • Brand new comfortable office space
  • Flexible working


  • Contributory pension scheme
  • Discounts in over 7000 retailers with My Bupa Perks
  • A free day off for your wedding
  • 20% saving on Bupa travel insurance
  • Earn up to £3,000 per referral in our employee referral scheme


  • Discounted gym membership
  • Free access to Digital GP in partnership with Babylon. You have access to an unlimited number of appointments 24/7, normally available within two hours
  • Access to Smile Everyday - a range of health products and services
  • Discounted dental insurance that can be extended to family members
  • Free annual flu jab
  • Discounted health assessments 
  • Access to Bupa Boost app and a health check
  • Cycle to work scheme

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

Close map
Support Centre
Vantage Office Park, Old Gloucester Road, Bristol, United Kingdom, BS16 1GW
  • Practice Name:
  • Job Category:
    Support Centre & Field
  • Location:
    Support Centre
  • Post Code:
    BS16 1GW
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- Shop discounts (over 700 stores)
- Health and wellbeing discounts
- Cycle to work
- Access to free courses
- Employee referral scheme
- And many more!
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