Job description

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Digital Content Manager (20291) -
  • Practice Name:
    Commercial
  • Job Category:
    Support Centre & Field
  • Location:
    Support Centre
  • Post Code:
    BS16 1GW

The role:

Digital Content Manager

Full Time/ Perm

Location can be flexible with occasional travel to Bristol

Key responsibilities include-

  • To support the development of a content strategy for all Bupa Dental Care brands and to lead on delivering this, alongside the overall marketing strategy.
  • Responsible for 3 direct reports
  • Digital optimisation - Support the wider team with the day-to-day management of our websites, implementing required content updates in the CMS
    • Lead the delivery of website updates for key campaigns
    • Engage with subject matter experts for input and ensure compliance of all assets
    • Work collaboratively with other team members and third parties where necessary to deliver website development changes
    • Drive improved rankings and CRO
  • Support the Senior Digital Marketing Manager to drive execution of a consistent, targeted content creation and delivery programme.
  • Manage the website inbox and ensure practice updates are actioned within defined SLAs
  • Link building – Work with the team to implement an outreach programme to generate high quality links to our brand websites
  • Support brand campaigns, products and propositions from a content perspective
  • Manage the digital element of integration of new acquisitions creating a website presence for all new practices
  • Use Google Analytics, GSC, SEMRUSH, Ahrefs, Stat and other reporting tools to monitor and evaluate digital (website, social and PPC) performance and make recommendations for improvements and report on campaigns
  • Work collaboratively with Local Marketing Managers, Area Managers, Practice Managers and other members of the team to deliver on local marketing plans
  • Team development
    • Support the Senior Digital Marketing Manager to establish robust processes and ways of working within the team to ensure effective delivery of marketing programmes
    • Role model personal leadership behaviours

What we’re looking for:

  • Educated to degree level, or equivalent
  • 5+ years content management experience – developing and leading on a content strategy
  • Experience of developing and championing TOV and brand guidelines
  • Experience of writing multi-channel content, including campaigns, social media, posters and leaflets and website copy
  • Excellent working knowledge of SEO
  • Solid technical understanding of website systems - experienced in using CMS
  • Intermediate HTML knowledge
  • Experience of co-ordinating video projects and achieving results
  • Excellent communication and presentation skills
  • The ability to report on success metrics and ROI using Google Analytics, Google Search Console, SEMRush and similar tools
  • Works effectively in a fast-paced environment
  • High attention to detail
  • Excellent written English
  • Strong project and people management skills
  • Excellent analytical skills
  • Ability to recommend changes/ways of working

Desirable

  • Experience of writing radio adverts
  • Experience of using Sitecore CMS
  • Experience of delivering outreach programmes and gaining links
  • PR experience – Building relationships with the media and gaining coverage

Salary and benefits:

  • A competitive starting salary with annual reviews
  • Free personal development courses
  • Career opportunities to move into other roles or other parts of Bupa
  • Long service recognition
  • Free car park (Bristol Support Centre)
  • Brand new comfortable office space
  • Flexible working

Personal

  • Contributory pension scheme
  • Discounts in over 7000 retailers with My Bupa Perks
  • A free day off for your wedding
  • 20% saving on Bupa travel insurance
  • Earn up to £3,000 per referral in our employee referral scheme

Health

  • Discounted gym membership
  • Free access to Digital GP in partnership with Babylon. You have access to an unlimited number of appointments 24/7, normally available within two hours
  • Access to Smile Everyday - a range of health products and services
  • Discounted dental insurance that can be extended to family members
  • Free annual flu jab
  • Discounted health assessments 
  • Access to Bupa Boost app and a health check
  • Cycle to work scheme

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

   
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Location
Support Centre
Vantage Office Park, Old Gloucester Road, Bristol, United Kingdom, BS16 1GW
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  • Practice Name:
    Commercial
  • Job Category:
    Support Centre & Field
  • Location:
    Support Centre
  • Post Code:
    BS16 1GW
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Benefits

- Shop discounts (over 700 stores)
- Health and wellbeing discounts
- Cycle to work
- Access to free courses
- Employee referral scheme
- And many more!
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