Local Marketing Manager - South West

Permanent, full-time 

This is a field based role with regular travel to our dental practices in the South West. 

The Role

Bupa Dental Care has over 350 practices across the country.  Each practice has commercial targets for private dentistry growth and needs to fulfil any NHS contracts in place.  National marketing campaigns are conducted throughout the year, but it’s essential that practices are supported at a local level too.

In your role as Local Marketing Manager, you will build relationships with practices in your region, understand their challenges and work quickly to provide advice, solutions and local marketing plans (using online and offline channels).  You will need to work collaboratively with marketing colleagues in the central brand, digital, CRM and design teams to ensure the activity is executed to best effect.

What you'll be doing

• Responsible for local marketing plans within your region
  • Build relationships with the Regional Director, Area Managers and Practice Managers to understand areas of opportunity for growth
  • Create bespoke local marketing plans where necessary for ‘focus’ practices, with very modest budgets of less than £5k – building brand and/or driving new patient recruitment
  • Use both on and offline media channels – assessing which media will provide the best ROI
  • Support the Practice Managers executing the plan, coaching them on best practice as needed
  • Strong commercial acumen to understand practice performance and conduct post activity evaluations

• Lead the creation and implementation of key BDC local / national campaigns ensuring all activities deliver ROI
  • Create effective campaign briefs and to work collaboratively with the creative, digital, social and CRM teams to deliver engaging, integrated marketing plans
  • Manage the campaign planning process to ensure campaigns are delivered on time and within budget
  • Evaluate all campaigns and activity against clear and measurable KPIs and effectively communicates results to key stakeholders
  • Manage key agency and supplier relationships
  • Ensure effective and timely practice engagement for all marketing activities

• Accountable for local marketing tools and resources
  • Optimise Complete (online web to print portal) to create a one-stop shop for local marketing assets
  • Identify marketing opportunities, creating ‘toolkits’ and marketing ‘how to guides’ for practices
  • Create content for the practice TV’s that is both educational, informative and drives income

• Proactively ensure Bupa Dental Care practices are a point of marketing excellence
  • Ensure practices are ‘on-brand’ displaying the latest promotion and campaign activity
  • Responsible for making sure treatments and services are promoted within practice, enhancing up-sell and cross sell opportunities

• Support the overall marketing and brand plans whilst putting the patient / customer first
  • Be a customer-centric ambassador understanding and ensures they are embedded in brand activities
  • Understand the customer journey and identify areas of improvement or opportunity
  • Optimise the customer experience across online and offline touchpoints, including in-practice experience
  • Work with the Senior Marketing Manager to create and deliver the annual brand marketing plan to support business growth objectives and meet patient / customer needs
  • Work with the Integration Marketing Manager to ensure new acquisition activities to ensure on-brand and aligned with overall brand plan

• Team development
  • Support the Senior Marketing Manager to establish robust processes and ways of working within the brand team to ensure effective delivery of marketing programmes
  • Work with fellow Marketing Managers to leverage experience and learnings
  • Role model personal leadership behaviours and coaches the brand team in their functional development

What you'll bring

• At least 5 years marketing experience, with at least 3 years’ working within direct response
• Experience in both offline and online communications
• B2C experience (within dental / healthcare would be an added advantage)
• Excellent relationship building and stakeholder management
• Used to working in a fast pace environment and ability to multi-task is essential
• Customer focused with experience of delivering insight based marketing programmes and communications
• Excellent planning and organisational abilities
• Strong communication and presentation skills
• Analytical and commercial – able to make commercial decisions that will positively impact the bottom line
• Pro-active self starter with a can-do attitude; uses initiative to make things happen
• Budget management experience
• Willing to travel regularly

Benefits

The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:

• 25 days holiday, plus the option to buy more.
• Car allowance
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

To find out more about working with us, find us on LinkedIn, Facebook and Instagram.

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.  

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer.