Senior Digital Marketing Executive (CRO and Technical SEO)

12 month FTC

up to £37,000

Hybrid role - occasional travel to our office in North Bristol

The Role

The Senior Website Optimisation Executive is primarily responsible for leading on conversion rate optimisation, technical SEO, and accessibility across the Bupa Dental Care group websites. This role is vital for monitoring, analysing, and enhancing the performance of our websites to ensure optimal user engagement and to support the business objectives of our 380+ dental practices.

Working closely with marketing, IT, creative and content teams, agencies, and the wider Bupa organisation, this role requires confident management and a collaborative, data-driven approach to continuous improvement.

Our culture values being brave, caring, and responsible, offering an inclusive workplace with flexible working and development opportunities. You will join a team committed to making a positive impact on health and wellbeing.

Candidates with experience in a fast-paced service or retail environment will find this role particularly well-suited to their skills, especially if they have a proven track record in managing website optimisation plans and AB tests. This position is crucial for maintaining Bupa Dental Care’s leading edge by applying advanced analytical techniques to drive decisions and improve overall digital effectiveness.

Responsibilities

• Lead on conversion rate optimisation (CRO) by analysing user behaviour in FullStory and Google Analytics; using insights to identify underperforming areas and make data-driven decisions.
• Manage implementation of CRO website improvements (making content updates in Sitecore).
• Launch AB tests in Adobe Target and VWO, and monitor and report on impact.
• Run CRO sessions with the wider digital team and collaborate with relevant stakeholders to brainstorm ideas and implement recommendations.
• End-to-end management of the website tracking process.
• Serve as a primary contact for digital performance, regularly engaging with various stakeholders to discuss strategies and results, ensuring alignment with business objectives.
• Support the transition and implementation of new analytics systems, ensuring seamless data continuity and enhanced reporting capabilities.
• Produce regular and ad hoc web performance and campaign reports for various stakeholders.
• Implement and manage a robust benchmarking process to compare Bupa Dental Care's digital performance across the group and against industry standards and competitors, identifying opportunities for growth and optimisation.
• Lead the ongoing monitoring and enhancement of website health, focusing on reducing technical and accessibility issues across various Bupa Dental Care platforms.
• Run crawl reports using Screaming Frog to continuously assess and rectify common technical SEO issues such as missing H1 tags, 404 errors, broken links, and canonical issues.
• Assess and rectify website accessibility issues from Crown Peak reports.
• Maintain strong relationships with Bupa UK and third-party agencies, effectively briefing and collaborating on fixes and enhancements.

Skills/Experience

• Degree in Digital Marketing, Computer Science, Information Technology, or a related field, or equivalent experience.
• Professional Certifications in Google Analytics and Google Tag Manager preferred.
• Proficient with data analysis tools such as GA4 and FullStory; and data visualisation tools such as Looker Studio.
• Experience using marketing intelligence platforms such as Supermetrics or Funnel.io preferred.
• Proficient with web optimisation and AB testing tools such as Adobe Target or VWO.
• Good working knowledge of SEO (particularly technical SEO).
• Experience running technical SEO crawls with Screaming Frog preferred.
• Good understanding of website code such as HTML, CSS, and JavaScript.
• Experience using CMS platforms (ideally Sitecore) preferred.
• Demonstrable experience optimising large-scale websites, including monitoring health, troubleshooting issues, and implementing enhancements to improve performance and user experience.
• Strong project management skills with experience leading digital projects from conception through to execution, including coordinating with various stakeholders and managing timelines and budgets.
• Familiarity with the healthcare sector can be advantageous, especially understanding compliance and regulatory requirements affecting digital activities in healthcare.

The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

To find out more about working with us, find us on LinkedIn, Facebook and Instagram.

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.  

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer.