Salesforce Marketing Cloud Administrator

Full Time/Permanent

Hybrid - occasional travel to our Bristol office

The Salesforce Marketing Cloud Administrator is responsible for managing, maintaining, and optimising the Salesforce Marketing Cloud platform for Bupa Dental UK. This role ensures the platform is secure, reliable, and effectively supports campaign delivery, customer communications, and marketing performance across the business.

Working within an Agile environment, the Administrator will configure and support Marketing Cloud solutions, troubleshoot issues, improve platform adoption, and help the business deliver timely, compliant, and effective customer journeys.

This role is best suited to someone who combines strong platform administration skills with a practical understanding of campaign operations, data quality, segmentation, and customer engagement.

Key responsibilities

The Salesforce Marketing Cloud Administrator will have:

• strong understanding of Salesforce Marketing Cloud administration and configuration

• experience managing users, roles, business units, permissions, and platform governance

• solid knowledge of subscriber data, contact models, segmentation, and data extensions

• the ability to support email, SMS, and journey-based communications

• good understanding of data quality, consent, and compliance requirements for customer marketing

• experience troubleshooting send issues, automation failures, and data flow problems

• the ability to translate business and campaign requirements into scalable platform solutions

The Salesforce Marketing Cloud Administrator will be able to:

• administer Marketing Cloud setup, configuration, and day-to-day platform operations

• manage users, roles, permissions, and business unit access

• build and maintain data extensions, filtered data extensions, and audience segmentation

• support automations, imports, extracts, and scheduled processes in Automation Studio

• configure and maintain journeys in Journey Builder

• support email build, content management, personalisation, and send processes

• monitor platform health and resolve campaign, data, and delivery-related issues

• work with stakeholders to improve processes, governance, and campaign effectiveness

• maintain platform documentation, standards, and operating procedures

The Salesforce Marketing Cloud Administrator will:

• provide excellent support to marketing users and campaign teams

• ensure campaigns and customer data are managed in line with governance and compliance requirements

• work closely with internal stakeholders to support campaign planning and execution

• proactively identify opportunities to improve automation, segmentation, and user experience

• support testing, release activity, and change control processes

• stay current with Salesforce Marketing Cloud capabilities and release updates

What we are looking for

Essential:

• hands-on experience administering Salesforce Marketing Cloud

• user setup, access control, and business unit administration

• Automation Studio experience, including imports, extracts, queries, and scheduled automations

• Journey Builder administration and support

• data extension management, segmentation, and subscriber data handling

• email operations knowledge, including send setup, deliverability awareness, and troubleshooting

• understanding of consent, preference management, and data governance

• experience documenting processes, support procedures, and platform standards

• strong stakeholder communication and end-user support skills

Desirable:

• Salesforce Marketing Cloud Administrator Certification

• experience with Email Studio, Contact Builder, and Mobile Studio

• working knowledge of SQL for Marketing Cloud data management and troubleshooting

• experience integrating Marketing Cloud with Salesforce CRM or other enterprise platforms

• understanding of AMPscript or SSJS for troubleshooting and personalisation support

• experience in regulated industries such as healthcare, dental, or insurance

• knowledge of customer lifecycle marketing and campaign performance reporting

Benefits

The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

To find out more about working with us, find us on LinkedIn, Facebook and Instagram.

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.  

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer